<< Webcast of "Triodos Bank Dialogue" Available | Main Page | Twitter Applications Hold Potential for Crisis Communication? >>
Ninety One
91
…is the number (percentage) of Germans saying they are respecting the environment through environmentally friendly behaviour in their daily lives. However, only 65 percent are willing to pay higher prices if that would allow to produce cleaner products. Only 56 are willing to pay for electricity from renewable energies. Plus, 43 percent are not willing to do so at all. Only 24 percent of Germans can agree to the statement “Driving your car should become more expensive to reduce CO2 emissions”. 75 percent openly reject this statement (all data Stiftung Denkwerk Zukunft).That makes clear that as measures to protect the environment get more and more concrete fewer and fewer people are agreeing to support them. One the one hand, we’re having a communication problem here. Think of Germany’s most chauvinist automobile club, the ADAC, acting like the “car driver’s party” and consistently rejecting more drastic measures that would make the polluters (aka: car drivers) pay.
On the other I believe this also highlights the gap between our scientifically-minded world that is much more focused on understanding complex issues through advanced analysis than it is on actually solving them through practical action. Thus, you could easily say that we are also having an “action problem” here. We may be increasingly paralyzing ourselves by focusing on the analytic part of the equation only.
Posted by BijanK at 3.01.10 11:23
TrackBack:http://www.bijankafi.de/cgi-bin/mt/mt-tb.cgi/475
